Warrington-based bookmaker Betfred has launched a major partnership with South Africa’s biggest online betting company, LottoStar, for an undisclosed sum.
Betfred has taken a majority stake in LottoStar which offers fixed odds betting and live games on its online platform.
LottoStar has quickly grown into a leading, nationally recognized brand across South Africa after high profile marketing campaigns and its continued efforts to uplift and rebuild communities through its social responsibility initiatives businesses across the country.
The partnership further strengthens Betfred’s presence in South Africa, where they currently operate 53 stores and an online business following the acquisition of Betting World and Sepels Sportsbet.
Betfred Managing Director Joanne Whittaker welcomed LottoStar’s decision, saying: “The business will not only complement our business in South Africa, but also our international business in the US and Europe.
“We look forward to working closely with the LottoStar team to support the continued growth of the business providing world-class games and services to the online betting market in South Africa.”
LottoStar Founder and Managing Director Tasoulla Hadjigeorgiou said, “LottoStar was founded in 2014 as a family business with an innovative model to offer an online fixed odds betting platform in South Africa.
“As the leader in online betting in South Africa, we are delighted to partner with one of the UK’s top bookmakers.
“We are confident that this partnership will expand our offering and provide our customers with the highest quality services. Our partnership also paves the way for greater collaboration and expansion, and we are excited to expand our family.
Betfred operates 1,470 stores in the UK and a thriving online business. The group has also expanded into the United States, Spain and South Africa.