Betfred has acquired a majority stake in South Africa’s largest online betting company, LottoStar.
The Warrington-based bookmaker, which was established by brothers Fred and Peter Done 55 years ago, already operates 53 stores in South Africa as well as an online business after acquiring Betting World and Sepels Sportsbet.
LottoStar offers fixed odds betting and live games on its online platform.
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Betfred Managing Director Joanne Whittaker said: “We are delighted to be partnering with such a fast growing business in South Africa, the business will complement not only our business in South Africa but also our international business in United States and Europe.
“We look forward to working closely with the LottoStar team to support the continued growth of the business providing world-class games and services to the South African online betting market.”
LottoStar Founder and Managing Director Tasoulla Hadjigeorgiou added: “LottoStar was founded in 2014 as a family business with an innovative model to offer an online fixed odds betting platform in South Africa.
“As the leader in online betting in South Africa, we are delighted to partner with one of the UK’s top bookmakers.
“We are confident that this partnership will expand our offering and provide our customers with the highest quality services.
“Our partnership also paves the way for greater collaboration and expansion, and we are excited to expand our family.”
Betfred operates 1470 stores in the UK and also has a presence in the US and Spain.